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TWO TRAILERS FOR THE PRICE OF ONE!

In addition to the regular production trailer, there is a SPECIAL ADVANCE TRAILER — one minute long - following the theme ‘ of the newspaper advertising — BELOVED BELINDA TALKS!

THIS SPECIAL TRAILER IS

FREE!

For Use One Week in Advance of the Regular Trailer!

At Your Warner Bros. Exchange

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THE CAST

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PRODUCTION STAFF

Produced and Written for the Screen by Harry Kurnitz, Di- rected by Delmer Daves; from a Story by Everett and Devery Freeman. Photographed by Robert Burks, A.S.C. Art Director, Stanley Fleischer. Film Editor, David Weisbart. Sound by Charles Lang. Set Decorator, William Kuehl. Wardrobe by Milo Anderson. Makeup Artist, Pere Westmore. Original Music Composed and Adapted by Max Steiner, Orchestration, Mur- ray Cutter. Assistant Director, William Kissel. Unit Manager, Eric Stacey.

THE STORY

David Niven, timid concert pianist, acquires an apartment house, called Cleopatra Arms, as an investment. He inspects the property, and Victor Moore, eccentric ex-owner, shows him around. He meets one of the tenants, Jane Wyman, an adver- tising model, who is being courted by Wayne Morris, an insur- ance agent. Niven is all for absentee-ownership, but Jane and Moore influence him otherwise, especially when problems start cropping up. One big headache is getting rid of Broderick Crawford, an irritable individual who works at night and sleeps during the daytime. Niven moves his piano in and practices loudly so that Crawford will move, but at the same time to be near Jane. Niven learns that his crafty manager, Joseph Buloff, would collect half the commission on a new insurance policy he is considering taking from Morris. Led to believe that Jane is in on the deal, he is crushed, and decides to embark on a long concert tour, Returning to the apartment to pick up some music, Jane tells him the truth. At the station, Morris and Buloff are present to bid the star goodby and good luck. Niven appears with Jane on his arm. He signs the policy on the dotted line, which would offer him full protection to his valuable hands, then turns and wallops both connivers. The train pulls out with Jane in David’s arms,

Running time: 87 minutes

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RAMAN AA AL

Official Billing WARNER BROS. 50%

Pictures Presents 5%

DAVID NIVEN — JANE WYMAN. “KISS IN THE DARK”

with

Victor Moore 5% —- Wayne Morris 4% Broderick Crawford 48%

# * # Directed by Delmer Daves 25%

* * * Sereen Play by Harry Kurnitz 3% From a Story by Everett and Devery Freeman 2%

Original Music Composed and Adapted by

Max Steiner So,

* * * A Warner Bros.- 5% First National Picture 1%

AD ART AVAILABLE

Retouched ad art used in this cam-

paign available as 8x10 stills for your use in lobbies and blowups.

Order from National Screen.

DAVID NIVEN Mat 699-1A

JANE WYMAN Still 699-JW 1239 Mat 699-1B

Jane Wyman’s

Fashion Show

Something of a fashion pa- rade is presented by Jane Wy- man in Warner Bros.’ lively romance, “Kiss In The Dark”, which also stars David Niven, opening next Friday at the Strand Theatre. In her role of a model, Jane wears 25 changes of wardrobe, designed by Milo An- derson, including evening wear, sports garb and business suits. All of this splendor is in direct contrast to the drabness of Jane’s faded Mother Hubbard and cotton stockings she wore in the unforgettable “Johnny Belinda” masterpiece.

Scholarship Set By Jane Wyman

Jane Wyman, whose new Warner Bros.’ picture, “Kiss In The Dark”, opens next Friday at the Strand Theatre, has established a scholarship in the British Royal Academy of Dramatic Art. Her per- formance in the unforgettable drama, “Johnny Belinda” won Jane the $4,000 award from the London Daily Express as “the actress of the year”, and she is using the money to start the scholarship.

LEAD STORY ——

‘Kiss In The Dark’ Co-Stars David Niven, Jane Wyman

Sparkling romance is_ pre- sented by David Niven and Jane Wyman in Warner Bros.’ pic- Mire," hiss “ln. The * Dark’, which opens next Friday at the Strand Theatre. A romantic fable set against Manhattan background, the protagonists are a timid concert pianist, a fast-talking advertising model and an eccentric but gay apart- ment house owner in the person of the inimitable Victor Moore.

Delmer Daves handled the di- rectorial reins on this picture, and Wayne Morris and Brode- rick Crawford are also promi- nent in the supporting cast.

Great interest surrounds Jane’s appearance in this fable. After the stark drama of “Johnny Be- linda”, in which she portrayed the unforgettable role of the deaf mute, and won wide acclaim and many honors, this light frothy assignment in “Kiss In The Dark’, comes as a marked contrast. As Polly, Jane is forth- right, a complete realist, and she

sheds no tears. Instead she’s breezy, sparkling and adept at gay repartee.

With “Kiss In The Dark”, Niven returns to Warner Bros. as a star, where once he made two important steps upward in- to the stellar field ... in “The Charge of the Light Brigade” and ‘Dawn Patrol’. Here he is cast as a prodigy who has de- veloped into a world famous ar- tist, but whose life has been nar- rowed by his work and _ his music. He is startled into a ‘new’ world by the invasion of Jane and the apartment house, called Cleopatra Arms, an_ unusual place which overflows with com- munity spirit.

Victor Moore, veteran funster and stage, screen and radio, plays the apartment owner. Morris is cast as a loud mouth, overpowering insurance _sales- man, always ready to swing his fists. Crawford is a hot-tempered tenant trying to get some sleep. Max Steiner directed the music frame for the picture.

DAVID NIVEN LIKES ‘LIGHTS’

David Niven, who co-stars with Jane Wyman in Warner’s “Kiss In The Dark’, explains he still gets into a spin when he sees his name in lights.

“When my name first went up ‘in lights’, so to speak, a party of friends from London were visiting in Hollywood, and I of- fered to drive them around to show them the sights of the town. Without shame, I admit that I routed the tour past the three theatres where my name shone forth in big letters. And I was so ‘surprised’ when I saw it each time!

As for his first autographing experience, he remembers how he signed his name with a great flourish, handed the pen back to the fan, only to hear her say: “Thank you, Mr. Fairbanks.”

JANE WYMAN READS PEOPLE

By their mouths, she knows friends and enemies. That’s Jane Wyman’s method of judg- ing people. Watching their mouths. She swears it’s infal- lible.

“Don’t give me this business about eyes being the mirror of the soul,” the sparkling actress of Warner Bros.’ romance, “Kiss In The Dark”, opening Friday at the Strand Theatre, says. “It’s the mouth that tells the truth. Study an individual’s mouth and you’ll uncover his or her true character.”

According to Jane, she gives the cool treatment to a person with tightly pressed lips. “Watch out for them,” she warns, “and keep your distance. They’re usually calculating and may do you no good.”

Wayne Morris Due At Strand

Wayne Morris, who is fea- tured with David Niven and Jane Wyman in Warner Bros.’ sparkling romance, “Kiss In The Dark’’, opening tomorrow at the Strand Theatre, is on his second bit of screen villainy and thinks it fine.

“T didn’t know I had it in me”, he confesses. “I’ve been a ‘nice guy’ for so long”.

Warner Bros.’ “John Loves Mary” initiated Wayne into his first heavy assignment, and in “Kiss In The Dark” he con- tinues this same type of charac- ter.

“One right after the other,” Wayne says. “The change of acting pace is a pleasure and I don’t mind not winning the girl for a change”.

Warner Romance Opens Tomorrow

Director Delmer Daves util- ized three cameras at once to cover all intricate fast action in Warner Bros.’ new romance, “Kiss In The Dark”, David Niven-Jane Wyman - starrer, which opens tomorrow at the Strand Theatre.

It proved a marked time- saver, also invaluable when it came to cutting and assembling scenes. The stars only had to go through their rough and tumble slapstick once, instead of re- peating for additional set-ups. The big tussle, which takes place in a photographer’s studio, has the stars and supporting players participating in a free-for-all fight with cameras pushed over and lights smashed. The scene only required a single take.

Noted Actress Back

After an extended absence away from films, Maria Ouspen- skaya returns to the sereen in Warner Bros.’ sprightly ro- mance, “Kiss In The Dark”, which stars David Niven and Jane Wyman. She plays the role of Madame Karina, philosophic music teacher in the film.

54. Years an Actor

Victor Moore, celebrated co- median who appears in one of his most whimsical roles in Warner Bros.’ film, “Kiss In The Dark”, David Niven-Jane Wyman starrer, is celebrating 54 years in show business. He first played Broadway in 1905 and made his first film in 1916.

Publicity

JANE WYMAN, beloved star of Warner Bros.’ memorable "Johnny Belinda", gives another sparkling performance in ‘Kiss In The Dark'', her new film with David Niven, coming soon to the Strand Theatre.

Still 699-JW 1239 Mat 699-2C

ALL ABOARD FOR ROMANCE. David Niven and the irresistible Jane Wyman are bid farewell by Victor Moore in the sprightly romance, "Kiss In The Dark", Warner Bros.’ new film, which opens Friday at the Strand Theatre.

Still 699-51 Mat 699-2A

"KISS IN THE DARK", David Niven whispers to lovable Jane Wyman in Warner

Bros.’ heart-warming romance, the Strand's new attraction opening tomorrow.

Still 699-643 Mat 699-2B

SINAN

IDEA IN A NUTSHELL

A handsome couple consisting of a beautiful model and a man- about-town from the Junior Chamber of Commerce become the “Kiss In The Dark Couple’’. This pair, accompanied by photographer and reporter, makes the rounds of the cooperat- ing merchants. Whole stunt winds up at theatre.

LINE UP THE COOPERATION

Contact the key people among the factors listed in the box at lower left.

NEWSPAPER ANNOUNCEMENT

Newspaper breaks story and theatre lobby also carries “Kiss In The Dark’ 40x60 explaining details. Story tells how town’s leading models are going to select their “Ideal Date’? and then go on a round of activities around town. The prerequi-

Couple Selected Via sites are listed and applicants urged to write in. Big Citywide Stunt FIRST NEWSPICTURE

Models shown in theatre lobby going through stack of

Tieng In Newspaper, applicants’ letters. COUPLE SELECTED Models and Stores. i

The “Kiss In The Dark Couple” is selected and photo- graphed in the theatre or store. The schedule of activi- COOPERATION NEEDED ties is announced. Day before picture’s opening, they go Newspaper Night Club to cooperating stores for their shopping tour, ete. Florist

Pep: store Jr. Chamber THEATRE ACTIVITY

Model Agency of Commerce

Next evening, the-couple hits local hotel dining room for dinner, then to theatre for the premiere. If radio

See newspaper's ad manager station has tie-line, they’re interviewed in the lobby. Any about a complete merchant co- prizes promoted are presented here. Then on to cooper- op ad page! ating night club for more pictures.

40x60 DISPLAY WINDOW

LOBBY - LIBRARY - HOTEL TIE-UP STILLS

GIVE ‘EMA “KISS ‘IN THE DARK!

Unusual assortment of 8x10’s chosen from actual production

You need a six-foet booth and

a tieup with a confectionery store

stills — all feature scenes from ;

film. Order by number from for this one.

Bakery ...... Bie een Fs Still No. 699-5 decorated with stills and copy: Mons Fisher oc 2 ave 699-27

Rib Nicer ecacie DR aa) 699-34 STEP INSIDE

Terrace Furniture .....0.00........... 699-42 AND GET YOUR Gardening Equipment... 699-44 ‘KISS IN THE DARK’! Musical Instruments ........... 699-50

Picnic Supplies 000... 699-53 Inside is a basket containing Table Accessories... 699-66 candy kisses — one to a customer.

| ; | | | | | | | | | National Screen. Draped booth in the lobby — | | | ; | | | | | | | |

cc cc a ee a i ee ee

Ja ra | RADIO AIDS KISSES FOR

CHARITY

Tie in with local charity affair

and have a “KISS IN THE DARK

One-minute spot announcements and 15-second station breaks es it Laoen 7. complete on one record.

Price $2.50.

| FREE! Star Interviews — | Two highly entertaining radio chats (five minutes each) with | i

Booth”. This is gaily decorated

stars David Niven and Jane Wy- box embellished with stills, and

Follow suggested sketch. Blow up star head (from iit ORDER rigged with spotlight which is ad or still) for center and surround with stills picked from Warner Bros. flashed off and on when donors up from her latest pictures: ‘‘Night and Day”, “The Campaign Plan Editor, collect kisses from cooperating Yearling”, “‘Lost Weekend”, “Johnny Belinda’, and 321 West 44th Street, brasil. Neier ohos “Kiss in the Dark”’. New York 18, N. Y. : Povey es

Run playdate and picture credit across bottom.

KREISLER BIRTHSTONE

‘CIRCLETTE' NATIONAL TIE-UP! FULL-PAGE COLOR AD IN LIFE

Featuring star photo of Jane Wyman with large credit for the picture, Kreis- ler’s national “‘Circlette’’? (watch brace- let) campaign includes, in addition to

IDEA FOR DISC JOCKEY

Disc jockey announces that he is going to play five mystery tunes with the word “KISS” in the title on a certain date. Lis- teners mail in the titles. First 25 answers

received win passes.

Here they are:

KISS ME AGAIN

A KISS IN THE DARK

A LITTLE KISS EACH MORNING

OOH THAT KISS

GIVE ME A LITTLE KISS, WILL YA HUH?

JANE WYMAN ROLES CONTEST

Pick up scene stills from National Screen or your own files on the following pic- tures:

NIGHT AND DAY LOST WEEKEND THE YEARLING JOHNNY BELINDA

These, together with one from KISS IN THE DARK, form basis of good newspaper or lobby contest. Contestants guess titles of these hit pic- tures and in 50 words tell “Why I think Jane Wyman is one of the leading actresses today”.

Free ad mats for local dealer imprint (in 2

the LIFE ad, these dealer aids:

sizes — 2- and 3-col.)

Display card, measures 81/2 x 112, in full

color. For counter, window displays.

6-page dealer promotion booklet.

For further information regarding local dealer-theatre tie-up displays, write

Advertising Manager, Jacques Kreisler Mfg. Corp., 9015 Bergenline Ave., North Bergen, N. J.

STRATA

Inquiring Reporter |

Questions for “Inquiring Re- porter” tieup with radio sta-

tion:

-(For men) Did You Ever Steal

a Kiss?

(For ladies) What Was the First Kiss You Ever Had?

(For both) Did You Ever Get a Kiss in the Dark?

Can You Identify This KISS IN THE DARK?

Idea for lobby display or con- test — get together number of clinch stills of famous screen lovers — Flynn and Lindfors, Cooper and Bergman, Gable and Turner, and Niven and Wyman of course. Artist blacks in the heads in silhouette and mounts all on 40x60 board. If too tough to identify, give a

few small hints in captions.

ESE Sy swe

“BIRTHSTONE

Jacques Kula

Here’s the Full-page Ad in Life Magazine, May 2nd. Watch For It!

TIT i

New Motion Picture Song Title Sheet

“KISS IN THE DARK,” one of Victor Her- bert’s standard favorites, gets a brand new title sheet (above) and new publisher promo- tion tieing in with film’s release. See local music stores for tie-up displays; check disc jockeys, night club bandleaders, vocalists,

proprietors of juke boxes for added plugs.

24-SHEET

All Campaign Aids Available at National Screen Service Exchanges

Also Available but not Shown: Colored 22 x 28’s and 11 x 14's : Insert Card and Slide WINDOW CARD

TWO 40 x 60's

Printed in U.S.A.

ACADEMY AWARD? COPY FOR “KISS IN THE DARK’

Sess nn MMMM CMM MMMM MMMM MMMM

THE STAR WHO WON THE ACADEMY AWARD WILL WIN YOUR HEART AGAIN!

DIRECTED BY

VIGTUR MOORE WAYNE WORRIS- BRODERICK CRAWEORD. Decree Daves

SCREEN PLAY BY HARRY KURNITZ ® FROM A STORY BY EVERETT AND DEVERY FREEMAN ORIGINAL MUSIC COMPOSED AND ADAPTED BY MAX STEINER

Mat 401-S — 4 columns x 72 inches (416 lines)

ALSO IN 3-COLUMN SIZE — MAT 301-S — 5°/s INCHES (234 LINES)

‘OSCAR’ WINNER

Publicity HSS IN DARK

Jane Wyman, recent winner of the 1948 Academy Award for “Best Actress”, will appear on the Strand screen starting Fri- day in her newest picture, ‘Kiss In The Dark”, playing opposite

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‘BEST ACTRESS:

‘Oscar’ Award Winner

STRAND

“Year’s Best Actress’, Jane Wyman, who won the coveted Academy Award in the recent selections, will appear on the Strand Theatre screen start- ing tomorrow in her latest pic- ture, ‘Kiss In The Dark’’. David Niven plays opposite the star in the Warner Bros. film.

Miss Wyman was elected to the motion picture industry’s highest honor for her work in “Johnny Belinda” in which she played a deaf mute in the Nova Scotia back country. Her role in “Kiss In The Dark” is a complete switch, playing a smart and gay advertising model, with plenty of chic clothes to match the part.

Moore and Broderick

Crawford play supporting roles.

In New Kind of Role

- Probably no actress has dis-

played her cinematic versatil- ity to such degree as will Jane Wyman when she ap- pears in “Kiss In The Dark” at the Strand on Friday.

Winner of the recent Acad- emy Award “Oscar” for “best performance by an actress” for her unforgettable role as the drably-attired deaf mute in “Johnny Belinda’, Miss Wyman does a_ complete about-face to play a scintil- lating model whose repartee and clothes are both the very latest in snap and smartness.

David Niven stars opposite Miss Wyman in “Kiss In The Dark” which also has Victor Moore, Wayne Morris and Broderick Crawford in the supporting cast.

David Niven.

“Kiss In The Dark” is a gay comedy, representing a complete switch from the role in “Johnny Belinda” which won for her the coveted award. In that picture she played a deaf mute, speak- ing not a single word, but in her new film, Jane Wyman again wears beautiful clothes as she plays a lovely advertising model.

Supporting Miss Wyman and Niven are such gifted comedians as Victor Moore, Broderick Crawford and Wayne Morris. The story concerns a wealthy but timid concert pianist who buys an apartment house as in invest- ment. Miss Wyman is one of his tenants and Victor Moore is the oppressed and much-heckled landlord. How Niven discovers that this particular apartment has a real personality instead of being simply an _ investment, makes for fast comedy.

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Mat 203-S — 2 cols. x 3% inches (100 lines) |

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Mat 202-S — 2 cols. x 2% inches (78 lines )

SPECIAL POSTER SNIPES!..> >~ =>

FREE ‘AWARD SNIPES FOR ALL ACCESSORIES!

ARITA LALLA

GET YOURS FROM NATIONAL SCREEN —SPOT THEM AS SHOWN!!!

UIA

HAUL ANAAU M

24-SHEET SNIPE THE Bee ee SNIPE GOES HERE ONE-SHEET Se AND 40 x 60 (Y) HERE!

BELOVED

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AAU

FOR LOBBIES AND BLOWUPS!-—SPECIAL ‘OSCAR’ STILLS

Order Set of 3 — or individually — from National Screen Exchanges.

OSCAR B W.B.S. 674 J.W. A1106

UA AR

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